Blumenau's Beer Museum

Blumenau city is known as the capital of beer in Brazil. For the first time, there is a place to tell the story of how this came to be. Here, beer is made of three C's - cultura (culture), cerveja (beer), celebração (celebration) and comunidade (community) creating the main expression of the Blumenau's Beer Museum.

Creative space planning

To create an immersive visitation experience, the museum was studied through 3D mapping, exploring each space and designing unique experiences for every part of the building.

Creative Direction: Laís Glück
Research: Larissa Gabriela dos Santos, Júlia Sant'Ana, and Luiz Castro
Brand Positioning: Larissa Gabriela dos Santos, Júlia Sant'Ana, and Laís Glück
Experience Design: Larissa Gabriela dos Santos and Laís Glück
Architectural Design: Ciranda Arquitetura
Design: Débora Anacleto, Maria Júlia da Silva, Vítor Lima, Lena Hort, and Gabriella Prussak
Museum Specialist: Iara Stiheler
Glück Team: Pedro Arthur L. Vilela, Fernanda Chiummo, and Gabriel Brasil

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