Wander More

Behavior changes during fall and winter, people go out less, walk shorter distances, and spend more time indoors as temperatures drop. For a brand like Cariuma, built around exploration, and authentic connection, this season poses a unique challenge.

What if we could turn the act of wandering into a map?

Each month, a creator was set out to wander, capturing the places, pauses, and paths that shape their day. These personal steps become shared stories, moments turned into maps.

AGÊNCIA: FUTUREBRAND SP
DIREÇÃO CRIATIVA: MÁRCIO FRITZEN, THOMÁS DEBEUS
ESTRATÉGIA: LETÍCIA BALDIN, BRENDA SOARES
REDAÇÃO: LARISSA GABRIELA
DESIGN: MARJORIE DAL'NEGRO

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